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Key People

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Conor O’Broin

Conor is a former Nomura investment banker, Bank Analyst and M&A specialist. He has generated over US$1 billion of financial solutions for businesses since 2000.

Relevant Experience:

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  • He has brought a project management methodology to asset commercialisation and corporate interests including succession, managing acquisitions, complex restructurings and fund raising situations.
     

  • Restructured some £8 billions of Life Assurance assets on behalf of Barclays including £720 million refinancing and restructuring of two businesses into one. Conor led the structuring of the disparate legal, actuarial, corporate finance, regulatory, capital markets, taxation, and operational and economic value aspects of this transaction within highly challenging timescales.
     

  • Devised emergency capital preservation measures for Boards to support liquidity and solvency where survival was threatened (one business was c. US$1 billion in size and was successfully refinanced).
     

  • Has worked with “top five” global listed groups (including Huntsworth PLC) on their acquisition strategies in Europe and managed acquisitions, due diligence, integration and divestitures on behalf of PLC acquirers.
     

  • Developed growth strategies with management focused on market depth, new product penetration, revenue generation for early stage companies in technology and telecoms mobile arenas leading to successful fundraising.
     

  • Mentored maturing companies for exit through identification of top exit value issues and successfully managed the exit process on behalf of company owners.
     

  • Kalimat Wireless Local Loop Kuwait: concluded and structured more than US$20 million early stage funding round for one of two licence holders (jointly with Gulf Capital).
     

  • An early member of Nomura’s Principal Finance Group that made some US$20 billions of acquisitions in leisure, property rail and leasing sectors using innovative financing techniques.
     

  • Conor acted as CFO for divisions various global groups and smaller companies where restructuring was delivered in behalf of private equity backers. Conor has a Bachelor of Commerce Degree and is a Fellow of the Institute of Chartered Accountants (Ireland). He also acted as Senior Banking Analyst and Credit Officer for Nomura’s proprietary trading activities.

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Graeme McLaren

Graeme is an experienced technology advisor, with over 25 years in software startups & scaleups, accelerating ARR growth with a focus on M&A, Indirect GTM Strategy, Sales Leadership and Transformation; all for SaaS challenger brands. Graeme has a keen eye for what the market needs and wants next and which organisations, when merged, can more efficiently deliver against that currently unfulfilled market need.

Graeme has experience across software technology in many industries, domains, and markets from FinTech to Food, from Marketing to Mobile and from Madrid to Manchester. He has depth and addiction to Marketing and Advertising technology along with recent interest in Robotic Process Automation and the promise of a reimagined, rebooted, decentralised internet from Sir Tim Berners-Lee.

Relevant Experience:

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  • The carve out and sale of an enterprise Marketing Automation platform to WW Systems Integrator.
     

  • The carve out and sale of a mid-market Marketing Automation platform to a WW PE firm.
     

  • Scaleup and successful exit of six technology businesses in a row, each to major Nasdaq listed Software Vendors.
     

  • Recruitment and management of a portfolio of over 1,000 partners covering 50 countries to transform 70+ technologies into meaningful client outcomes.
     

  • Introduction, orchestration, and merger of multiple marketing services organisations culminating in sale to major WW Nasdaq listed service provider.
     

  • Acquisition and scaleup by over 100% in each case of five technology companies prior to exit to multiple WW technology and services companies.
     

  • Over 20 years in Sales Leadership, driving teams to accelerate revenue and reduce cost of sale through both indirect and direct relationships.
     

  • Over 20 years in strategic alliances, creating net new value through highly profitable joint propositions, many of which ended in acquisition.
     

  • Restructured GTM for multiple scaleups to better exploit indirect routes to market, to quickly scale revenue while reducing cost of sale. All resulted in successful exits.
     

  • Signed multiple WW strategic revenue bearing relationships with major players like IBM, Merkle, IPG, Omnicom and Accenture, building significant revenue streams in less than 24 months. 50% of these strategic relationships blossomed into acquisition.
     

  • Led indirect GTM for a complex portfolio of over 20 Commerce, Supply Chain and Marketing products in more than 30 markets across over 1,000 Partners while at major WW Integrator.

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